09.01.24

Dutch startups Holoconnects, VoxAI, and Happybase are ready for the US market

For Holoconnects, participating in the NL Pavilion at CES is also about tapping into the immense opportunities the US market offers. Smith sees North America as a crucial growth market, stating, "We are growing rapidly in Europe, and we are seeing North America as an important growth market. With the opening of our US office in Miami in Q4 2023, we see this as our official launch in the US for our Holobox, the Holobox mini, and the Holobox Modular."

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Innovative Dutch Tech Thrives at CES 2024

Dutch startups Holoconnects, VoxAI, and Happybase are ready for the US market

70 Dutch startups will represent the Netherlands at CES 2024 this week, the world’s largest technology fair. CES in Las Vegas is no longer just about gadgets, but increasingly about advanced tech solutions to solve our global challenges, this makes the conference a great match to what the Netherlands has to offer.

It’s the 8th time the Netherlands presents itself with a pavilion at CES. HRH Prince Constantijn van Oranje, Special Envoy of Techleap, will join CES and open the pavilion:
“The Netherlands has a storied history of pushing the world towards new innovation. The 70 startups and scale-ups participating at CES 2024 represent one of the most exciting delegations. Their tech solutions are ambitious, unconventional, and most of all, focused on a better future for everyone.”

Top notch Dutch innovation is being recognized by the organization of CES, the Consumer Tech Association. Twelve of the Dutch participants will receive their CES Innovation Award, one of the most prestigious tech awards.

Potential Partners
Dutch startup Happybase is set to captivate CES 2024 attendees. Eva Meijer, co-founder of Happybase: “We are the first HR development platform that is based on its own methodology, grounded in principles of positive psychology and design thinking. Our platform, empowered by an advanced AI buddy, provides employees with short, creative micro-learnings to identify their strengths, motivations, and ambitions.”

She has high ambitions for CES: “We aim to connect with potential partners and network with pioneers and experts in their fields. Our clients primarily consist of forward-thinking companies that prioritize their people, mirroring the type of companies that choose to visit CES. The setting provides an ideal platform for collaboration and sharing innovative ideas.”

Drive-thru
Vox AI sees CES as a golden opportunity to enter the US market with their AI for drive-thru restaurants, says founder Maurice Kroon:

“Being part of the NL pavilion allows us to showcase our cutting-edge voice AI technology on an international stage, highlighting our commitment to innovation and excellence in the field. The US represents a prime opportunity for VoxAI, primarily because it’s home to the largest drive-thru market globally. There are about 200,000 drive thrus in USA alone.”

With 115.000 visitors CES offers great visibility with potential clients, partners and investors. Kroon: “In America, the car isn’t just a mode of transport; it’s a cultural icon, and drive-thrus are an integral part of this automotive culture. Our goal is to preserve and enhance this iconic experience through our AI technology. By integrating VoxAI, drive-thrus can maintain their classic appeal while embracing the efficiency and sophistication of modern AI, ultimately redefining the drive-thru experience for the better.” @vox

Hologram
Holoconnects is pioneer in the hologram industry and also joins the pavilion. Andre Smith , Founder and CEO:
“In an era where digital transformation often leads to reduced human interaction across sectors, Holoconnects is capable of digitizing industries while preserving the human touch.”

For Holoconnects, participating in the NL Pavilion at CES is also about tapping into the immense opportunities the US market offers. Smith sees North America as a crucial growth market, stating, “We are growing rapidly in Europe, and we are seeing North America as an important growth market. With the opening of our US office in Miami in Q4 2023, we see this as our official launch in the US for our Holobox, the Holobox mini, and the Holobox Modular.”

Beyond the innovation, there’s a sense of national pride driving these Dutch startups to CES. Smith of HoloConnects expresses this sentiment, saying, “Because we are proud of our Dutch roots and want to show the world that NL offers great technologies.”

Eva Meijer of Happybase has a clear view on her personal goals this week:

“CES has been a success if we made the Dutch newspapers, bumped into Elvis and came back with fresh, innovative ideas and inspiring connections.”

The Netherlands Tech Pavilion at CES is organized by the Rijksdienst voor Ondernemend Nederland (RVO) in collaboration with Ministerie van Economische Zaken en Klimaat and the Netherlands Consulate in San Francisco.

Read more about the 70 Dutch startups.

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