BMW, Urban Media, Clear Channel and Holoconnects are pushing the boundaries of car advertising with the Holographic Wall
The BMW i5 is presented like never before, thanks to a unique technological feat: a wall of life-sized holographic images allowing viewers to explore the car from every angle, as if they were right there.
Urban Media orchestrated this fascinating process, from filming the BMW i5 images to creating the Holographic Wall, thus creating an unprecedented, customized car advertisement and the first of its kind in Belgium.
“The BMW i5 embodies our commitment to innovation. The Holographic Wall provides an immersive experience and revolutionizes how we present our cars. We are very pleased with this innovative collaboration with Urban Media, ushering in a new era for car advertising,” says Georges Pagalis, Media & Digital Performance Manager at BMW Belux.
The gigantic Holographic Wall is installed in three major stations in Belgium: Antwerp-Central, Brussels-Central, and finally, Namur – covering Flanders, Wallonia, and Brussels to reach a wide audience.
"The BMW i5 embodies our commitment to innovation. The Holographic Wall provides an immersive experience and revolutionizes how we present our cars. We are very pleased with this innovative collaboration with Urban Media, ushering in a new era for car advertising."
In addition to this creative aspect, the BMW i5 campaign is also visible in the five major centers in large-format print on the More O’Ferrall 36m² and on the digital Billboard Live Street & Station screens. The campaign is visible until November 5 and is the result of a collaboration between BMW, Dentsu, Holoconnects, Urban Media, and Clear Channel.
Image is copyright of © Clear Channel Belgium.
