The BMW i5 embodies our commitment to innovation. The Holographic Wall provides an immersive experience and revolutionizes how we present our cars. Georges Pagalis Media & Digital Performance Manager at BMW Belux Lees het hele verhaal
Having a hologram at the front could be passed off as a gimmick at first, but it plays into the operator’s long-term strategy of increasing efficiency while maintaining a personal touch. Thomas Furulund Operations manager Aiden Lees het hele verhaal
It's exciting to see the initial reactions of guests. People are often surprised when they realize they're not dealing with AI or a recorded video. And importantly, the hosts genuinely assist people in finding their way or providing information. We can say that the test has been successful. Melissa Kooke Manager Concept Development - D&B The Facility Group Lees het hele verhaal
Events BMW, Urban Media, Clear Channel and Holoconnects are pushing the boundaries of car advertising with the Holographic Wall