Project Case: Visit Britain

Contractor: Mediagares (for Visit Britain via Screenbase)

Technology Provider: Holoconnects

Technology Used: The Hologrid (Modular Holowall)

Location: Paris Gare du Nord

Date: 18/06/24 – 01/07/24

Project Overview Visit Britain:

The “Visit Britain” project aims to captivate and inspire travelers at Paris Gare du Nord to consider visiting Britain. The project leverages cutting-edge technology to create an immersive and interactive experience.

Project Details:
Origin:

After seeing the BMW campaign, it was clear to us that we wanted to be the first in France to show this display. So, we presented the possibility to our client to do something new with a “wow” effect. Screenbase, Visit Britain’s media agency, jumped on this opportunity to be the first!

Objective:

Increase tourism interest in Britain among passengers and visitors at Paris Gare du Nord. Provide an engaging and memorable experience that highlights the attractions, culture, and beauty of Britain.

Technology:

The Hologrid: Developed and installed by Holoconnects, this advanced technology uses holographic displays to create a dynamic and interactive wall. The Modular Holowall consists of multiple panels that can be configured to fit various spaces and display content seamlessly. The Holowall features high-resolution holographic images, videos, and interactive elements that respond to user interactions, providing a rich and engaging experience.

Implementation:

Location: The Holowall is strategically placed at Paris Gare du Nord, one of the busiest transportation hubs in Europe, ensuring maximum visibility and interaction from a diverse audience.

Content: The Holowall showcases iconic landmarks, cultural experiences, and travel itineraries from Britain. It includes interactive features such as touch-enabled panels that allow users to explore different regions, learn about local customs, and even plan their trips with the help of virtual guides.

Impact:

Engagement: The interactive nature of the Holowall captures the attention of passersby, encouraging them to spend time exploring the content and consider Britain as their next travel destination.

Tourism Promotion: By highlighting lesser-known attractions alongside famous landmarks, the project aims to diversify and increase tourism in Britain, benefiting various regions and local communities.

Future Prospects:

Scalability: The success of the Holowall at Paris Gare du Nord opens opportunities for similar installations at other major transportation hubs and public spaces, further promoting tourism to Britain.

Innovation: Continuous updates to the Holowall’s content and technology ensure that it remains a cutting-edge tool for tourism promotion, adapting to new trends and user preferences.

Quote Mediagares:

“The final result is beyond what we expected. We all are delighted after seeing how the content looks like, and are excited to work together again to create new campaign in our trains station.”

Conclusion:

The “Visit Britain” project by Mediagares, powered by Holoconnects’ Hologrid, is a pioneering initiative that combines advanced technology with strategic location to promote tourism. It stands as a testament to innovative marketing approaches in the travel industry, offering a blueprint for future projects aiming to captivate and convert audiences through immersive experiences.